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Three Reasons Why You Need a Copywriter

July 31, 2019

It has been said that "Necessity is the mother of invention".  This rings true not only for products, but also services as well.  The fundamental reasoning for the need of a copywriter is the fact that writing good copy entails more than just putting pen to paper.  In other words, not everyone can do the job.  Although several reasons exist as to why a business needs a copywriter, I will only focus on three: professionalism, time efficiency and strategic marketing.  


First, you deserve "professionally" written content to put your best foot forward when marketing your goods and services.  The key word is "professionally" .  This means that you have someone with experience in composing copy, according to standards pertaining to this field of work, copywriting.  Though a degree in English (which I have) may help eliminate comma splices and dangling participles, being a professional copywriter requires much more.  A copywriter must have a sufficient knowledge of the targeted audience, those more inclined to patronize your business.  Also, copywriters can do both the general and the specific type of research to compose first-rate content for your marketing project.  Another unique quality of a copywriter is knowing what style and tone to use, when writing copy.  We know from our research, the proper diction or word choice to create the appropriate style or tone to gain and keep the interest of our readers.  


Second, using a copywriter helps you devote more of your time on where your business expertise lies.  If writing isn't your forte, you shouldn't have to waste time struggling with it.  Copywriters free you up to focus on the heart of your business and continue to produce what you are selling to the public.  It goes without saying that time is a valuable commodity in any industry.  Learn to delegate aspects of your business to those who are better equip to do the task at hand for a more positive outcome.  


Third, you want someone who has knowledge about strategic marketing to increase your customer base.  Every copywriter worth their salt will implement this in every project.  Strategic marketing is the identification of one or more sustainable competitive advantages a firm has in the markets it serves (or intends to serve), and allocation of resources to exploit them (www.businessdictionary.com).  In layman's terms, copywriters creatively express, through marketing content, what makes a business or company standout from the others in their industry.  For example, if you manufacture cars with more fuel efficiency than the competition, you want to make sure it is not only included in your marketing copy, but also stands out to the reader like a sore thumb.  This is the type of data that potential customers consider, when purchasing a product or service.  


In closing, I hope this article helps those of you who have been straddling the fence on whether or not to seek a copywriter.  Keep in mind that those who acquire the services of a copywriter will receive professionally written copy, more time devoted to their business and the implementation of strategic marketing, taking them to the next level.  If you are reading this, you want to go to the next level.  Contact me and let's get started.